Building Social Business - The New Kind of Capitalism that Serves Humanitys Most Pressing Needs

Dr. Muhammad Yunus, the pioneer of microcredit and winner of the 2006 Nobel Peace Prize with his Grameen Bank, introduces a visionary concept in 'Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs'. Social business combines the energy of profit-making with the objective of fulfilling human needs, creating self-supporting commercial enterprises that generate economic growth while producing goods and services that improve the world. Unlike traditional companies, these businesses invest profits not in rewarding shareholders but in expanding the ambition of the enterprise itself.

Yunus shows how social business has moved from theory to inspiring practice, adopted by leading corporations like BASF, Intel, Danone, Veolia, and Adidas, as well as entrepreneurs and activists across Asia, South America, Europe, and the United States. He demonstrates how this model transforms lives, offers practical guidance for creating social businesses, explains how public and corporate policies must adapt, and argues that social business holds the potential to redeem the failed promise of free-market enterprise. For anyone interested in innovative approaches to solving social problems, this book provides both inspiration and a roadmap.